How Amal Was Born

Dubai, 2014

Maya and her husband Ali travelled to Dubai for their honeymoon. She had spent years in banking — precise, structured, measured. Dubai was the opposite: warm, opulent, scented at every corner.

She brought fragrances home. Back in Zürich, every bottle was a way back to that city. Colleagues kept asking what she wore; none of it was available in Europe. That was the first signal — and an idea she would carry with her for years.

The Formula

She did not buy a finished scent and put a name on it. She shaped Oud Amal over years, together with perfumers — and in the months before her third son was born the work became serious: evenings with raw materials, testing, adjusting. She wanted to hold one exact feeling: the warmth of hope, the deep grounding of oud, the lightness of anticipation.

Saffron brought radiance. Natural oud from Thailand brought depth. Every refinement brought the composition closer to the balance she was seeking.

Then a version held. The oud. The saffron. The frankincense. The hope.

One Bottle, One Tree

M'OUD was founded in 2022. But it wasn't just about perfume. For every 100 ml flacon sold, Maya plants a tree through One Tree Planted. Because that's what Amal means — Hope.

Every numbered bottle is a promise: to honor the craft, to celebrate the moment, and to grow something living for the next generation.