Maya Wally
“Every fragrance is a memory waiting to be shaped. M’OUD is not something you wear. It is something you become.”
2014, honeymoon in Dubai. There, oud was not something you put on. It was something people lived with. Maya brought fragrances home to Zürich, and people kept asking what she was wearing. None of it was available in Europe.
She carried the idea with her for years. In the months before her third son was born, it became serious: evenings with raw materials, trying, adjusting. The result was Oud Amal, her first composition, named after the Arabic word for hope.
In 2022, Maya and Ali Wally founded M’OUD in Zürich.
Milestones
Honeymoon in Dubai. Oud as part of everyday life, not as a luxury for special days.
Maya and Ali Wally found M’OUD in Zürich. Oud Amal, Maya’s first composition, becomes M’OUD’s first fragrance.
M’OUD becomes a certified member of Swiss Label. Since March 2024, a tree has been planted for every 100 ml bottle.
The collection grows to four extraits: Soleil Levant, Amber Mirage and D’Or Davana join.
For every 100 ml bottle sold, M’OUD plants a tree.
